21. February 2012
by Michael Held
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The trend towards the merging of software and appropriate hardware is increasing and the trend of the foreclosure of competitors.
Let us first Apple. The main business of Apple iPhone is currently out of the smartphone and the iPad tablet computer. Both are equipped with the operating system iOS. The announced Operation Mountain Lion system OS X is for Macs in the direction of the mobile devices, a technical basis and synchronize the opportunities to give. If you have an iPhone or. iPad has, should buy a PC in the future of Apple. If you really still need Windows programs on their Mac, can install VMware Fusion and thus switch to one of the two operating systems of choice.
Microsoft still has the largest market share in operating systems for desktop and notebook computers. With the upcoming Windows 8 is attempted, the operating system with little success to date Windows Mobile 7 to put on an equal basis. In the dual-mode for the Windows community is also the user interface of Windows 7 be available. The user interface dubbed Metro by Microsoft but not like any.
Google should not be forgotten when considering one. Here the customer is currently using a web browser and Android controlled. It currently gives away its operating system Android, But with the operating system and software products Gmail, Google Calendar, Google Docs, Google u.a. is also trying to create here a separate and very profitable ecosystem out of AdSense.
Apple, Google and Microsoft are in the encirclement of their customers at their own stores to sell apps, Music, Books and video. The Middle Cloud Computing, dh. Storing data on servers of the company, will contribute to profit. Woe if something is off or the account will be locked without the customer has its own security in its sphere, because then the data is gone. The closure of Megaupload was the best example!
Each of the three vendors is also interested in, with all lawful and unlawful means to get hold of free data to users. The aim is to create a personal profile, to switch content-sensitive advertising.
The largest online retailer Amazon controls with his Kindle Fire, the success of the first and his own hardware store in a similar direction.